Product Management Lifecycle

Healthcare Division

Partial Client List

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Marketing Brief

MGT Associates:

MGT Associates is an international consulting firm that helps software and technology companies increase revenues through the integration of marketing strategy and product development with sales, operations, and the company's vision.

The company's expertise is in sales and marketing strategy and commercialization of products and services. MGT Associates focuses on results-oriented approaches to generate revenue quickly while focusing on efficient use of resources. We understand how to integrate sales, marketing and product development into a cohesive strategy.

Marketing Strategy

• Market Research
• Competitive Analysis
• Market segmentation and sizing
• Market positioning
• Growth acceleration
• Focus groups
• Pricing and packaging strategies
• Buyer profiles
• Chief Marketing Officer Outsourcing

Sales and Sales Strategy

• Channels and distribution
• Sales operations management and strategy
• Lead generation
• Sales tools
• Strategic business alliance partners
• Commission plans
• Sales Outsourcing

Product Management

• Software and service packaging
• Functional requirements, use cases, requirements gathering
• MRDs
• Standardization of software release process
• Product launches
• Customer Service and Support

Marketing Communications

• Key messaging and collateral definition
• Promotional strategies and tactics
• Website updates, including SEO and blogs
• Advertising agency selection
• Mapping collateral to sales cycle
• Public Relations
• Article authoring and placement
• Speakers Bureau

Customer Service and Support

• Customer satisfaction evaluations
• Call Flow design
• RFP and System Selections
• Vendor negotiations
• Development of Service Level Agreements
• Business process and Needs analysis
• Help Desk Management
• Medical Call Centers

In addition, MGT Associates provides the following expanded services:

JumpStart and JumpStart Plus

One-day or two-day strategy sessions reviewing sales and marketing activities, generating roadmap and recommendations for sales process, key messages, product positioning, pricing, promotion, and key next steps.

Let MGT Associates help to identify the optimum solutions for your organizations.